среда, 11 декабря 2019 г.
IT for Business Samples for Students â⬠MyAssignmenthelp.com
Question: Discuss about the IT for Business of Travel and Tourism. Answer: Introduction Business Technology has revolutionized ways in which company is conduct their businesses. Small Businesses are supposed to implement The Business Technology as well as level the playing field with large number of organisations. Often businesses use service computers personal digital products and websites for developing competitive advantages in economic market place. Therefore, Information Technology has an ideal impact over each and every business by any means or medium. The study thereby explores impact of IT on a business which belongs to tourism sector in this study. The organisation chosen for accomplishing the study is TripAdvisor and the effects of using information technology on this particular company are being presented in the review. Impact of IT on business of TripAdvisor In order to incorporate IT in the tourism business of TripAdvisor, the management needs to estimate the cost of the implementation phase through allocating adequate budget for this policy. On the other hand, inadequacy of budget can cause hindrances in the implementation stage of IT in business. Proper planning and designing of IT infrastructure is needed to enhance the quality of the website of TripAdvisor. A lucrative design of the website can help in attracting the customers to go through the features and credentials of the website (Beaudry et al. 2010). On the other hand, allocation and purchase of essential IT equipments is important to apply IT for making sustainable improvement in the business spectrum. The phase of IT installation can be regarded as the most crucial phase of implementing IT to a business as a minute mistake in this part can lead the entire effort to futility that only not will waste the resources of the company but also will damage the brand identity (Chaffey et al. 2010). The services need to be installed systematically in adherence with the norms of intranet and internet system. The aspect of training is important for TripAdvisor as the company needs to train the employees with flawless training sessions to enable them to operate the IT framework of the organization for preventing collapse and achieving success (Tripadvisor.mediaroom.com, 2017). TripAdvisor use both intranet and internet system in business as the use of IT in internal and external purposes has helped the organization to incur utmost proficiency and time effectiveness in business performance (Thong et al. 2011). The internal structure of work in this organization is developed through IT as the employees use intranet facility to communicate and assist the customers to prepare a plan of a tour. On the other hand, the external stakeholders like customers are also associated with the internet system procured by TripAdvisor. The company uses the IT system to ventilate the available services to the customers along with a provision for the customers to submit their service purchase request through the internet system (Martins, 2011). The IT system is also used by TripAdvisor to acknowledge the feedback of the customers about the service quality of the organization for fostering further improvements in service through IT system. This organization uses IT to conduct t he business for incurring speed and coherent pragmatism in the organizational purpose for maintaining internal adherence with external business development. The incorporation of IT in the business of TripAdvisor has procured the path for advantages in the business of tourism management. The use of IT can enhance the generation of revenue through controlling the invested cost in business programming. The use of IT enables the organization to complete the task with fewer employees through the IT systems whereas the savings from employee salary can help the company to gain extra benefit (Lu, 2011). The workforce framework can be made flexible through including IT in the business of tourism industry as the use of web system enables the company to bring diversified features and easy accessibility to the customers. The use of IT helps TripAdvisor to reduce the cost of manual business to avail the relaxation of reduced cost of production of services. The use of IT system helps in enhancing the communication between internal and external stakeholders to foster sheer effectiveness in business purpose (Robert et al. 2011). The sharing of informati on becomes easy through IT system as technological advancement helps to share the information about different tourism packages and company policies can be revealed with the use of internet. The use of IT aids TripAdvisor to enable automated tasks through saving valuable time with enhanced margin of service production. The main risk in using IT in business is the drastic degeneration of interpersonal communication that spoils the coherent working environment of TripAdvisor. The use of IT often increases the cost of business maintenance that can create problems to organize the tourism business with success (Holtshouse, 2013). The incorporation of IT brings the risk of security issues in an organization as TripAdvisor needs to formulate encrypted security measurements to secure the website from being hacked through unauthorized access for manipulation of valuable information. The data protection is a vibrant issue that comes along with the inclusion of IT in business spectrum. The risk of privacy is pivotal for IT oriented business as the company engages in a compulsion to take special measurements against virus and malware attack to maintain the privacy of the organizational information. The organization needs to take intense determination about the issues of sharing the organizational information t o the third parties though the access of the website (Davenport, 2013). The unauthorized ventilation of tourism data needs to be prevented by TripAdvisor to maintain the legislative statutes about keeping coherence with the data confidentiality process. The phishing trick is another potential risk associated with IT use for an organization as the intruding of phishing contents can damage the integrity and solidarity of the website of TripAdvisor. TripAdvisor can procure an inventory of the system protocols to manage the IT process with intense ease. The development of control change process can also help the organization to manage the IT oriented system with utter proficiency (Ramirez et al. 2010). On the other hand, TripAdvisor needs to be aware of the standards in order to maintain full compliance with the norms and statutes of the standards. The dependencies need to be accounted precisely for proper maintenance of the IT system in the tourism industry. TripAdvisor can use log path to monitor the IT systems to find out the discrepancies for further improvement. The organization can also use software to monitor the system for tracking the performance of the website through proper distribution of the resources. The SNMP access can be used to collect relevant data about the IT system to monitor the functioning of the website (Lee et al. 2010). On the other hand, the use of Management Information Base can also be essential for TripAdvisor in order to procure effective management of IT system. The use of anti malware software can help in managing the IT system of the company whereas prolific monitoring of the utilization and capacity of network can also help TripAdvisor to manage and improve the business with the help of flawless IT systems. Tourism sector broadly confronts the use of information technology in the strategic policies of marketing. Under marketing specialist through social media are advertisements Information Technology has been observed to crack biggest deals with the tourism industry (Willcocks, 2013). it is even identified that tourism industry efficiently maintenance as well as monitors the information technology. On their names of promoting the offers and discounts under the company TripAdvisor, they install distinct mediums of information technology in order to convey their promotional activities to customers. In this way by launching several means of information technology they are prone to Grab huge attraction of the customers or tourists especially in off seasons (Wagner, Beimborn Weitzel, 2014). Conclusion From the above mentioned report it can be supported that the importance of IT and is mind-blowing and needs to be well informed so as to maintain the support of the organization and the clear development of the organization in terms of the transport and tourism is achieved. Most importantly it is evidently seen that the development of the organization is based upon the proper implementation of it and the monitoring of those system implemented in the organisation. The need of it and the proper managing of all the resources provided by information technology in the field of transport and tourism are of immense importance and needs to be properly evaluated so as to develop proper field of communication and greater development of the society. Recommendation Smooth operation of an organization is based on proper understanding of the situation. It is essential that the smooth management of the organization are better upgraded with the installation of the software that marks the smooth growth of the organization. It can be supported that the management of the organization in terms of travel and tourism industry needs to be upgraded in proper sense so as to gather proper information about the operation of the organization. The installation of the IT department in the society of travel and tourism industry would help the management of the organization in greater managing of the demands of the tourist asking for the suggestion. References Beaudry, A., Pinsonneault, A. (2010). The other side of acceptance: studying the direct and indirect effects of emotions on information technology use.MIS quarterly, 689-710. Chaffey, D., White, G. (2010).Business information management: improving performance using information systems. London: Pearson Education. Choi, S. Y., Lee, H., Yoo, Y. (2010). The impact of information technology and transactive memory systems on knowledge sharing, application, and team performance: a field study.MIS quarterly, 855-870. Davenport, T. H. (2013).Process innovation: reengineering work through information technology. Oxford: Harvard Business Press. Holtshouse, D. K. (2013).Information technology for knowledge management. U. M. Borghoff, R. Pareschi (Eds.). London: Springer Science Business Media. Lger, P. M., Charland, P., Feldstein, H. D., Robert, J., Babin, G., Lyle, D. (2011). Business simulation training in information technology education: Guidelines for new approaches in IT training.Journal of Information Technology Education,10(1), 39-53. Lu, Y., K.(Ram) Ramamurthy. (2011). Understanding the link between information technology capability and organizational agility: An empirical examination.Mis Quarterly, 931-954. Oliveira, T., Martins, M. F. (2011). Literature review of information technology adoption models at firm level.The Electronic Journal Information Systems Evaluation,14(1), 110-121. Ramirez, R., Melville, N., Lawler, E. (2010). Information technology infrastructure, organizational process redesign, and business value: An empirical analysis.Decision Support Systems,49(4), 417-429. Tripadvisor.mediaroom.com (2017). About us. Retrieved from: https://tripadvisor.mediaroom.com/in-about-us [Accessed on 13th may, 2017] Venkatesh, V., Thong, J. Y., Xu, X. (2012). Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology. London: Springer Science Business Media. Wagner, H. T., Beimborn, D., Weitzel, T. (2014). How social capital among information technology and business units drives operational alignment and IT business value.Journal of Management Information Systems,31(1), 241-272. Willcocks, L. (2013).Information management: the evaluation of information systems investments. London: Springer.
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