Psychology Essay Example | Topics and Well Written Essays - 1000 words - 3

Psychology - Essay ExampleIn that context the recent usage of dull tactics by some sections of the corporate world, media and politicians is an apt type of the usage of psychology knowledge and knowhow to square up humankind opinion and approach. The Health Debate It is a known fact that the health assistance is an issue of vie in the current American politics. The Obama administration desires to reform the healthcare formation. However, there do exist bulk in the American political and corporate life who do not want these reforms to succeed. These peck want the American people to oppose the healthcare reforms. These people are utilise the psychological weapon of die tactics to make the people afraid of reforms and thereby oppose them (NPR, 2009). They are spreading the word that the reforms pass on make the healthcare system like the way it was during the Great Depression, when only the rich afforded medical care (NPR, 2009). In fact the opponents of health reforms are g oing as far as to claim that the system that these reforms will create will be somewhat like the health system existing in the communist countries. Some of them have gone as far as to say that the proposed reforms intend to transmute the American democracy into a communist system. Thereby, by associating healthcare reforms with something bad that happened in the past or something that people hate and are scared of, these people are trying to scare the masses nearly the present reforms. This may cause some people to oppose the reforms (NPR, 2009). To put it simply, the opponents of healthcare reforms are using scare tactics. Psychological Importance The psychological importance of the media event under consideration is that it clearly shows the developing of psychological tactics by a section of the American politics, corporate life and media to scare people regarding the proposed health reforms and to make them go against the proposed reforms. The psychological weapon used by th ese opponents of the health reforms to subvert public opinion is popularly known as the scare tactics. scoot Tactics Scare tactics is a psychological weapon that has been used by people since ages. It is based on the simple fact that business organisation is the most common human emotion. The human brain tends to remember the things or incidents that cause fear. In next when a soulfulness comes across a thing or incident that reminds him of the past incident that caused fear, the person responds to this stimulus by getting scared (Goleman, 1996). Suppose a person at some epoch in ones life came across a poisonous snake and got scared. Then at some other time in the future the same person came across a rope lying in the dark. That persons brain may associate that rope with the snake and may cause him to get scared, irrespective of the fact that the rope is not the snake. The use of this psychological phenomenon to achieve results in politics and social life is commonly known as scare tactics. Scientific Explanation of Scare Tactics The part of the brain that stores the facts pertaining to past incidents and objects is the hippocampus. In contrast the part of the brain that stores the emotions associated with the past incidents and objects is called amygdale. For example if a person comes across a car accident, it is the hippocampus that stores the facts associated with the accident like the stretch of roadway on which the accident